Overview
Purpose
We want to not only attract consumers to view the page, but also to be able to sign up for classes/sessions where they can raft on different rivers of differing difficulty. We want it to be clean and more modern styling, with the ability for people to create profiles/reserve times/dates for rafting. We also want to provide a class for people who are newer to rafting so they can understand the basics of rafting.
Audience
To incite and entertain customers through the joy of White Water Rafting! We at Dry Oar White Water Rafting want to provide and enjoyable and affordable experience with rafting. We hope to have this available for viewing both on mobile as well as PCs.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/0466c8-0353a4-023e7d-002855-001845-001233-33415c-5c677d-7d8597-979dac
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#0353a4] | [#002285] | [#5c677d] | [#979dac] |
Typography
Heading Font: Libre Franklin: Weight 500
To be legible and not pull too much attention from the words/offers of the page
Paragraph Font: Domine
To be both visually appealing as well
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
